Built slow. On purpose.

I played football at Vanderbilt for four years. SEC ball, brutal academics, and a relentless pressure to grow as fast as possible. Work harder. Move faster. Get bigger. That was the only kind of growth I knew.

When I graduated in 2017, I moved to Orlando and became a graphic designer. Then 2020 hit. The world stopped. And somewhere in that stillness, I found a Monstera growing up a tree on the side of the road. I brought it home. I started taking care of it.

"When a new leaf finally came out, it felt like a big moment. I put in the time and it grew — slowly, quietly, on its own terms."

That plant taught me something football never did. Growth doesn't have to be loud. It doesn't have to be rushed. It just has to be tended to — consistently, intentionally, even when nothing seems to be happening.

I started looking for apparel that captured that feeling. Something I could wear that reflected what plants were teaching me about how to move through life. I couldn't find it. So I made it.

Well Rooted Co. is plant-inspired apparel built for the cultivators — people who move with intention, protect their peace, and understand that real growth takes time. Every piece is a reminder that you don't need perfect conditions to bloom. You just need roots deep enough to hold.

I'm a graphic designer and a father of two. My kids are three and five right now. And honestly? A lot of what I build here, I'm building with them in mind — hoping that someday, when they're figuring out who they are and what they stand for, this brand will mean something to them. That it'll be a reminder to stay grounded. To keep growing. To grow in peace — even in the uncomfortable seasons.

That's why this exists. That's why every piece is made the way it is.